Giga - Global Imaging and Graphics Association


GIGA Projects

At the beginning of 2012 the international fair Auto Expo, the largest automotive show in India, took place. BMW and Mini presented their new developments on 500 square meters.
Reger designed and produced the prints on textiles which were fixed in Matrix Frame and used as backwalls of the booth. In addition, self adhesive foils were printed in the branding of BMW and Mini in order to offer an integrated brand identity on the booth.
Although the assembly was challenging due to a short time-limit, Reger could successfully finish the project because of detailed planning.